The Australian housing market is at an all-time high. Data provided by Corelogic reveals that as of July 2021, the total value of the residential real estate in Australia has reached $8.1 trillion. To put this into perspective:
- the total value of Australia’s superannuation is $3.1 trillion
- Australian listed stocks are valued at $2.8 trillion
- Australian commercial property is valued at $975 billion
The estimated amount of Australian mortgage debt is $1.9 trillion, with 54.4% of Australian household wealth held in housing, which makes this the most important area of business for the banking industry.
The impact of COVID on the mortgage market has been mixed:
- Banks granting loan deferments for struggling mortgage-holders
- the RBA lowering cash rates for an extended period
Corelogic estimates nearly 600 000 house and unit sales from August 2020 to the end of August 2021. Given that the RBA has said that the current cash rate of 0.1% will probably remain until 2024, it’s not likely that Australian sales will slow down any time soon.
How to grow your share of the mortgage market
According to data from the Australian Banking Association, CBA owns the largest percentage of the mortgage market (almost 26%), closely followed by Westpac (23%), and then NAB and ANZ, with almost 15% market share each. Macquarie and ING are the next largest players with roughly 3.5% and almost 3% respectively.
It’s no secret that CBA underwent the biggest digital transformation in Australian banking history, 10 years ago, before any of the other banks started theirs. And from earlier this year, Westpac is set to meet them head-on, with their newest digital software release, the customer service hub for mortgages; their market growth has been remarkable since the launch.
In May, the Australian Financial Review reported that Macquarie is being watched by all the other players because of the rapid growth of its mortgage market share, “While it is true that Macquarie only has 3.5 percent share of the home loan market, its growth trajectory in mortgages augurs well for its broader wealth management business.”
Macquarie’s growth is attributed to its own digital transformation project, which began in 2014 for their banking direct business, broker network, and white labeled solution for major non-bank originators—and the fact that they have made massive improvements in how easy it is for mortgage brokers and their customers to have their loan approved in record time with almost no human interaction, and to secure loan approvals so much simpler than the competition.
Create and deliver an exceptional customer experience through technology
In this particularly resilient post-COVID mortgage market, online interaction is more important than ever before. Lenders who can provide a simplified and easy customer experience with digitized documentation, e-signatures, streamlined customer verification, automated income verification, automated credit decisioning, e-conveyancing and digital cheques will win a greater wallet-share of first-time buyers, customers wanting to refinance their mortgages or top them up, and real estate investors alike.
The banking landscape has been undergoing major changes over the past decade. We can see this in the branches, which are increasingly being replaced by mobile and online banking channels (but which are still so important to certain demographics and communities). However, some banks have gone even further by opening up their platforms to third-party providers and developers of new services and apps. This enables them to take advantage of new technology innovations and differentiates them from their competitors.
In mid-July, Australian neo bank, Volt, bought the lending platform Australian Mortgage which boasts “instantaneous credit decisioning” that yields “fully verified approvals” in less than 15 minutes”. Australian Finance Group (AFG) now owns an equity share in Volt Bank and plans to leverage Volt’s technology to start offering mortgages along with the other lenders shared by its brokers.
Newly launched fintech, Nano, also intends to differentiate itself by vastly improving the mortgage customer’s digital experience. Andrew Walker, Nano’s co-founder and chief executive said, “We’ve designed a seamless home loan application and approval process. We know, for example, that globally it’s a first – it’s the fastest mortgage approval process in the world, which we’re quite proud of,” says Walker.
In August, CBA’s Andrew Sullivan said that they’d be offering fully digital home loans that can be approved in 10 minutes. CBA wants to maintain or improve their current lead, reported in June as 25.3% of the Australian market. And they intend to be as technologically nimble as the fintechs are positioning themselves to be.
NAB’s acquisition of 86 400 earlier this year for its own neo-bank, UBank, is also about ensuring they are technologically equipped to offer their customers an efficient home loan offering. ACC chairman, Rod Sims said, “Market feedback suggested that while 86 400 is innovative, particularly in reducing the time and effort in completing home loan applications, there are a number of other businesses with similar offerings … these other competitors continue to bring a similar disruptive influence to the market.”
What it takes to get Digital transformation in business right
With all of the digital transformation projects going on right now, and with their focus on speed and cost, it’s essential to keep in mind data security, system resilience, and performance, and at the same time be responsible with lending practices.
The Reserve Bank of Australia (RBA) has noted “Housing credit growth has picked up, with strong demand from owner-occupiers, including first-home buyers. There has also been increased borrowing by investors. Given the environment of rising housing prices and low-interest rates, the Bank will be monitoring trends in housing borrowing carefully and it is important that lending standards are maintained.”
This is where Liberty IT Consultants make all the difference to the success of traditional banks needing to modernise or replace their systems and re-engineer business processes to delight their customers and crisis-proof their balance sheet as they grow their share of the mortgage market.
Liberty has been at the heart of the three biggest banking transformation projects for CBA, Macquarie, and Westpac. Liberty’s people are specifically chosen for their breadth of experience in banking products, solutions, and platforms, where outcome success is a non-negotiable requirement.
In a tense, competitive fintech market where 100s of millions have been spent on projects that have slipped their schedule and breached their budget or missed the mark on realising benefits, Liberty has repeatedly succeeded with project planning and execution and have delivered significant and real results for their clients. Their secret sauce is the right model for each client. Each client is unique so a mix of scaled agile methodology, waterfall, or hybrid is carefully chosen and adhered to. That is Liberty’s winning formula—on the foundations of their core principles of quality, experience, and ethics.
Don’t just take our word for it. Here is what two of our clients had to say about our work:
“We wouldn’t have got this far without your help, expertise, and resilience. Thank you for your contribution to our joint success”
GM from one of Australia’s largest banks
“The 25% increase in productivity and efficiency helped put our project back on track”
Executive from the financial services sector
Talk to us about how we can help with your mortgage technology projects
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