Functional Business Analysis involves analysing systems and processes around an organisation’s business problems and determining appropriate updates to the current technologies. Analysis starts with evaluating current software systems and how well it meets the needs of that organization’s technologies. This leads to proposals of new, or enhancement of existing technologies, to improve system functionality, costings, efficiency, ease of use or workflows to meet the business objectives of key stakeholders.

Roles performing Functional Business Analysis functions has the ability to analyse effect of the new systems or practices being implemented and devise required plans and artefacts (e.g. Functional Requirements document, User Manuals, other supporting material) for the proposed changes to be made.


Technical Business Analysis seeks to bridge the gap between business problems and their technological solutions. Technical Business analysis is a focus area that seeks to analyse, transform and resolve business problems by using technology where appropriate.

Liberty IT Professional Services has depth and breadth of experience in this area. Roles performing Technical Business Analysis functions would interpret requirements from various business stakeholders into systems and technology language that can then be easily understood by a technical audience to deliver IT integration (e.g. Developers, Testers, IT Services teams). This involves producing any technical artifacts that transform strategic design and mapping of business requirements and solutions to system/technical requirements.


Product Management is an organisational function that is based around managing product offerings through all stages of the product lifecycle. Functions range from product development, along with forecasting, positioning, pricing, through to marketing strategies and product launches. This involves formulating strategies around products and customers across the entire organisation’s portfolio, with a customer centric view to accurately assess impacts of product transformations to be undertaken. 

Roles performing Product Management functions require deep understanding of the competition, buyer personas, channel, and industry trends to influence product, development, and value propositions. This knowledge ensures customer needs are clearly understood, which leads to opportunities to iterate and build on product offerings and optimise the customer experiences.